Premier League Soccer Pay Per View Heads to Singapore Via LiveNow, DraftKings gets Live Baseball Streams as MLB Partnership Expands, Apple Wants In on NFL Sunday Ticket, and Interactive Media Features for Tokyo Games Revealed. For these stories and more, check out the Red Phoenix Global Sports Update:

Premier League Pay Per View Comes to Singapore Via LiveNow

(Photo Credit: Getty Image)

The Premier League now has a new live broadcast distribution model in Singapore, with Aser Ventures’ LiveNow streaming platform offering single match passes to one English soccer top-flight game each week for the 2021/22 season. LiveNow users will also have the opportunity to follow games in real-time across multiple devices and access “watch together” features. Until now, live coverage of Premier League games in Singapore was through two main telecommunications firms, Singtel and Starhub, who broadcast matches via complete season subscription packages. Peter Leible, LiveNow’s head of sport, said: “LiveNow was founded on the principle of providing ‘choice’ for customers and offering flexibility in how they can buy and consume content. We’re delighted to provide a pay-per-view option for football fans in Singapore.” Full Story SportPro (7/8)

Bet and Watch Becomes a Reality as MLB Expands DraftKings Partnership 

(Photo Credit: Getty Image)

Bet and Watch integration is becoming a reality as Major League Baseball (MLB) expands its deal with DraftKings to include the live streaming of games on the sports betting and daily fantasy giant’s app.Fans with MLB.com and DraftKings accounts will be able to watch one free, live game per week from the baseball league via the app. It marks DraftKings’ first live-streaming deal with a major North American professional sports league.  Full Story Sports Pro (7/12)

Apple Reportedly Wants In on NFL Sunday Ticket

(Photo Credit: Kevin Reece / Icon Sportswire / Getty Images)

In the quest to get people to pay monthly for video, having the rights to stream sports, especially football, is vital. Apple might finally be playing that game to spruce up Apple TV Plus: according to TheInformationreports.com the trillion-dollar phone maker has expressed early interest in securing the rights to the NFL’s Sunday Ticket package — a subscription covering every game that is not airing on local affiliates — for its video service. Apple likely won’t be the only company competing, other streaming competitors like Disney’s ESPN Plus and Amazon’s Prime Video are likely also trying to secure even more games for their platforms. Currently, Sunday Ticket is held by DirecTV, but its contract is up in 2022, which means there’s an opportunity to shop around for an even more lucrative deal. Full Story The Verge  (7/9)

Interactive Media Features for Tokyo Games Revealed by IOC

Tokyo Big Sight convention center, which will serve as MPC and IBC (Photo Credit: Kyodo News via Getty Images)

Even more important now that there will be no fans in the stands, the International Olympic Committee and Olympic Broadcasting Services, in partnership with Olympics broadcasters, have announced that viewers of the Tokyo Games will be able to interact with athletes and other fans via digital features including video walls within venues and a ‘cheer map’ that will visualize virtual cheering by fans around the world. At specific venues, ‘Athlete Moment’ stations will allow athletes to interact live with their family and friends straight after their events. Japanese media will provide double coverage for the Rio 2016 Olympics, and there is a record 7,000 broadcast hours planned by NBC and 4,000 hours planned by Discovery Eurosport across 48 territories in Europe. Full Story SportBusiness (7/12)

Shohei Ohtani –A “Just in Time” Star for Baseball

Shohei Ohtani hit his major league-leading 33rd home run last week and pushed his pitching record to 4-1. (Photo Credit: Ted S. Warren/Associated Press)

Shohei Ohtani, the young Japanese standout, may arguably be headed for the most significant single-season baseball has ever had. The Angels star, who currently leads the league in home runs, is also considered one of the finest pitchers in baseball. Last week, he dominated the Boston Red Sox from the mound to push his record to 4-1, with nearly 75 percent of his pitches strikes. Comparisons to Babe Ruth that most American of All-American baseball players are beginning to surface, making it even more interesting in a time when Asian Americans are suffering from heightened discrimination. But Ohtani, who stays cool and calm in the face of adversity, maybe just be what America and somewhat beleaguered American baseball need right now. Full Story The New York Times (7/12)

No Fans in the Stands at Tokyo Olympics Due to the State of Emergency

(Photo Credit: Getty Image)

In a reversal, no spectators – domestic or international – will be allowed at any Olympic events because of Tokyo’s new state of emergency, which will run from July 12 to Aug. 22, the entire span of the Games. The decision was made by Olympics Minister Tamayo Marukawa. International fans had already been banned from attending the Games months ago, but this new state of emergency is scrapping plans for any fans because of rising COIVD-19 cases in the host city of Tokyo. Full Story CBS (7/8)