HOUSTON, TX – (March 19th, 2021) – Xenith, a leading innovator and manufacturer of football player safety equipment, and Red Phoenix Entertainment, a global sports marketing agency that develops Western sports in East Asia, have agreed to a new partnership.

Through this initiative, Xenith and Red Phoenix Entertainment will work together to promote Xenith’s presence in Japan’s expanding American football market. Japan’s 70-plus year history in American football and thriving professional league make it a strategic market for Xenith’s cutting-edge football equipment and technology.

“American football in Japan has a rich history that is rooted in tradition. Xenith is thrilled to partner with Red Phoenix as we look to grow our presence in this exciting market and equip more Japanese players with our cutting-edge equipment, said Cedar Rhiani, Xenith’s Chief Revenue Officer.

“We are excited to partner with the premier innovator in athlete safety, Xenith. RPE’s goal is to spark Xenith’s growth in Japan’s sports industry by introducing innovative products, ideas, and services. Xenith is uniquely equipped to provide top-line products and know-how in player safety that will push the Japanese American football game forward. We are looking forward to working with Xenith as they continue into Asian markets.,” said Gino Gordon, Japan Country Manager of Red Phoenix Entertainment.

Xenith helmets are considered to be some of the best on the market, with many NFL players choosing to wear their helmets and pads over big-name brands. All Xenith helmets are Five-Star rated on the Virginia Tech Helmet Ratings and are in the “Top-Performing Group” of the  NFL Lab Helmet Performance Testing.

About Xenith

Founded in 2006 by former Harvard quarterback Vin Ferrara, Xenith creates top-rated football helmets, gear, and apparel designed to elevate athletes to live their game. Their athlete-first design approach is backed by rigorous science, engineering, and innovation which transcends laboratory testing to address on-field needs. Xenith outfits the athlete from head to ankle in a suite of performance products for playing, training, and living. Xenith is committed to democratizing protection by making top-rated helmets, shoulder pads, and gear available at an equitable price point for anyone who wants to play football – from youth to varsity to the pros.

About Red Phoenix Entertainment

RPE is a global sports firm based in Houston, Texas, dedicated to connecting the American sports and entertainment industries with emerging global markets. RPE bridges American athletes, sports organizations, and brands with global markets to expand sponsorships, branding, and market presence


David Noel