Beijing 2022 adds a smart bed supplier to its portfolio of sponsors; Kevin Durant’s Thirty-Five Ventures invests in an Esports organization; and AmericanAirlines Arena works on a new naming rights partnership with a cryptocurrency trading platform. For these stories and more, check out the Red Phoenix Global Sports Update:

KEESON Announced as the Official Smart Beds Supplier of the Beijing 2022 Games 

Beijing 2022 Celebrates 1,000-Day Countdown with Event at Olympic Park (Photo credit: Getty Images)

Keeson Technology Corporation Limited has recently signed an agreement with Beijing 2022, becoming the Official Supplier of Smart Beds for the Beijing 2022 Winter Olympics. The brand will provide smart beds and services for the Olympic and Paralympic Villages in Beijing, Yanqing, and Zhangjiakou. Beijing 2022 has signed 39 corporate sponsors, including eleven Official Partners, eleven Official Sponsors, nine Official Exclusive Suppliers, and eight Official Suppliers. Full Story Beijing 2022 (03/15)

Kevin Durant Invests in Esports Group

Kevin Durant on the court (Photo credit: Brad Penner)

Thirty-Five Ventures, the investment arm of Brooklyn Nets superstar Kevin Durant, has joined New York-based esports organization, Andbox, as investors and creative partners. The group owns and operates the Call of Duty League’s New York Subliners, the Overwatch League’s NYXL, and the Andbox Valorant team. Durant and his business partner, Rich Kleinman, have invested in athlete performance, cannabis, trading cards, financial literacy, and more. Full Story Front Office Sports (03/15)

Crypto Exchange Might Get Miami Heat Arena Naming Rights 

AmericanAirlines Arena (Photo credit:

AmericanAirlines Arena, home of the Miami Heat, is securing a new naming rights partnership with cryptocurrency trading platform, FTX. If the deal goes through, it would be the first of its kind tying an NBA venue to Bitcoin and other blockchain-backed digital currencies. FTX would also become the first crypto exchange to sponsor a major professional sports venue in the US. Miami-Dade County has been on the hunt for a new naming rights partner for the Heat’s home since the expiration of American Airlines’ contract in 2019. The airline’s 20-year deal from 1999 was worth US$2.1 million a year. Full Story Front Office Sports (03/15)

Alibaba ‘Told to Step away from Media Interests’   

Alibaba Group Headquarter (Photo credit: Shutterstock)

The Chinese government has asked internet giant, Alibaba, to divest its assets in the media sector due to concern about its public influence. Newspaper reports mentioned the Hong Kong-based South China Morning Post as Alibaba’s most notable media asset, along with stakes in social media platforms Weibo and Bilibili. Alibaba also owns the video streaming platform Youku, which has a sports streaming arm, Youku Sports. Full Story Rthk (03/16)

Italy to Host Volleyball Nations League 2021 Inside Secure bubble

Players of Italy and Belgium in action during the FIVB 2019 (Photo Credit: VCG)

The International Volleyball Federation (FIVB) has chosen Italian city Rimini to host the women’s and men’s Volleyball Nations League (VNL), with matches to be held inside a bio-secure bubble. In January, a bubble concept was approved by the VNL Council, allowing the world’s top volleyball nations to compete in one location. The 2020 edition of the VNL was canceled due to the COVID-19 pandemic. Full Story ASOIF (03/12))

Indian Premier League’s Star Sports Signs Two More Associate Sponsors  

Mumbai Indians beat Chennai Super Kings in the IPL 2019 final (Photo Credit: BCCI)

The official broadcaster of the Indian Premier League (IPL) Star Sports has signed up ten sponsors for its coverage of this year’s Indian Premier League, at values reported to range from Rs650m ($9m) to Rs1.25bn ($17m). The past season has seen the viewership of IPL increased by 23% and a total viewership of 400 billion viewing minutes. Full Story Inside Sport (03/15)

Private Equity Firm CVC Lands $509 Million Deal for International Rugby Tournament   

Liam Williams of Wales kicks upfield (Photo Credit: Tom Chitty)

Global private equity firm CVC Capital Partners will invest £365 million ($509 million) in Six Nations, an annual men’s rugby tournament in Europe. The money will be paid over five years in return for a one-seventh stake in the competition. The rugby unions of England, France, Ireland, Italy, Scotland, and Wales, who play in the competition, will continue to own the remainder of Six Nations Rugby. Full Story CNBC  (03/12)

Brazilian Football Confederation Partner with OneFootball 

Brazil National Football Team (Photo Credit: Getty Images)

The Brazilian Football Confederation (CBF) has announced a partnership with soccer media company OneFootball. The global partnership is the first of its kind globally and will see all original and editorial content from the official CBF website shared on OneFootball’s digital platform. Content including live scores, news, statistics, clips, and interviews from Brazil’s men’s, women’s, and youth teams will be made globally available. Full Story Broadcast Now (03/12)


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