The Standard Group secures a free-to-air Olympics deal in Kenya; the K-League agrees on a joint venture with KT; and AC Milan sells ten thousand virtual tickets for Derby vs. Inter Milan. For these stories and more, check out the Red Phoenix Global Sports Update:

Kenyan Media Company Secures Free-to-air Tokyo 2021 Deal 

Kenyan media company, The Standard Group, has agreed on a deal with the Infront agency for free-to-air rights to the postponed Tokyo 2020 Olympic Games. The action will be shown on Kenya Television Network (KTN), a commercial broadcaster, with commentary across The Standard Group’s radio channels. It will be the first time that KTN has shown the Olympics in Kenya. The Standard Group has also recently secured free-to-air rights in Kenya to soccer’s 2020 European Championships. Full Story  SportsCal (02/15)

K League and KT to Create Joint-venture Football Channel

The K League, South Korea’s Professional Football Federation, and KT Corporation have set up a joint corporation to expand the domestic professional sports base and strengthen global competitiveness. The K League will work with KT’s SkyLife satellite broadcasting subsidiary to create a soccer television channel focused on K-League broadcasts. The channel is expected to launch in April. Full Story Sports Business (02/11)

AC Milan Kicks off Virtual Ticket Drive for Derby  

Italian Serie A football club AC Milan has launched an effort to virtually fill its 80,000-capacity San Siro Stadium for its upcoming match against cross-town rivals Inter Milan. The initiative, Derby Together, will allow fans to purchase personalized virtual tickets for the match and enter a draw to win prizes and experiences. Supporters will receive a personalized commemorative ticket in digital form, a thank you card, and a special edition AC Milan keyring. It is reported that over 10K virtual tickets sold in just one day. Full Story AC Milan (02/12)

Snowboard Worlds Shifts from China to Aspen

The 2021 FIS Freestyle Ski and Snowboarding World Championships have been moved from China to Aspen, Colorado, due to travel restrictions related to the Covid-19 pandemic. Aspen will stage the Slopestyle, Halfpipe, and Big Air events from March 8 to 16. Zhangjiakuo was set to host the Championships from February 18 to 28. Representatives of US Ski & Snowboard and the Aspen Snowmass resort have also confirmed that four FIS World Cup competitions will occur in Aspen after the World Championships. Full Story The Durango Herald (02/09)

Vivo Set ‘to Transfer’ IPL Sponsorship Rights

Indian Premier League (IPL) title sponsor Vivo, the Chinese smartphone manufacturer, is set to end its deal with the Board of Control for Cricket in India (BCCI) two seasons early. Multiple Indian media reports claim the league’s title sponsor is looking to allocate the rest of its record 5-year contract to another brand. Vivo’s deal is reported to be worth $60m per year, the biggest sponsorship in Indian sport, and was to run from 2018 to 2022. Full Story Sports Pro Media (02/01)

Shiraishi Becomes 1st Asian Skipper to Complete Vendée Globe

Japanese marine adventurer Kojiro Shiraishi, 53, crossed the finish line off Les Sables d’Olonne last week to take 16th place in the Vendée Globe. In doing so Shiraishi became the first-ever Asian skipper to complete the non-stop solo race around the world. This was Shiraishi’s second time participating in the race, following his first attempt in 2016. Full Story The Japan News (02/13)

Nascar Looks to Expand Reach, Engage Fans with Netflix Sitcom ‘The Crew’

Nascar is teaming up with Netflix for a brand-new series to boost its audience in more creative ways. The Crew, which stars The King of Queens’ Kevin James, will be available on Netflix starting February 15, the day after the 63rd running of the Daytona 500. This brand-new series is unlike any other produced about the world of stock car racing, and Nascar believes it can help create a different core group of fans. Full Story Sports Business (02/12)

Amazon Strikes Deal to Bring LaLigaTV To Prime Video

La Liga and Amazon have agreed on a distribution deal that will see the Spanish soccer league’s 24/7 English-language channel made available on Prime Video Channels in the UK. Amazon Prime members will access LaLigaTV as an add-on subscription until the end of the 2021/22 season. Subscribers will be able to stream all-access live matches, as well as more than 25 hours of weekly live studio programming and exclusive interviews. Full Story Forbes (02/11)


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