Chelsea FC launches on a Chinese short-form video platform; The BBC reaches an agreement to show Women’s Super League games next season; and Nike’s revenues rise amid a surge in Chinese business. For these stories and more, check out the Red Phoenix Global Sports Update:

Chelsea Launches on Chinese Short-form Video Platform Kuaishou  

Chelsea has become the first team outside of China to start an official account on the Chinese short-form video platform, Kuaishou. Kuaishou is a Tencent based short-form video and live stream platform, which currently has 700 million monthly active users and 300 million daily active users, and which hosts 1.5 million live streams each day. On Kuaishou, Chelsea will publish match and training footage, exclusive behind-the-scenes content, storytelling, and local and global fan-related content, all in short-form video format. Full Story Chelsea FC (12/18)

Smart, FIBA Announce Global Partnership for FIBA Basketball World Cup 2023

Filipino mobile services provider, Smart Communications, announced a global partnership with the International Basketball Federation (FIBA) ahead of the FIBA Basketball World Cup 2023. The four-year partnership provides key commercial rights across all FIBA competitions, which are to be held in the Philippines, Japan and Indonesia. Under the terms of the agreement, Smart – a subsidiary of telecoms giant PLDT – is granted exclusivity in the global telecommunications category. Full Story Inquirer (12/19)

BBC ‘Closing in’ on Women’s Super League Deal, Offering Linear Exposure 

The BBC has reportedly reached an agreement to show Women’s Super League (WSL) games next season. WSL broadcasts will be aired on both BBC One and BBC Two next year. The WSL is expected to gain a high level of exposure on free-to-air television and significant financial income from the broadcast agreement. Full Story Sports Business (12/21)

Nike Continues Digital Push, Growth in China

Nike’s digital sales increased 84% in the second quarter of its 2020 fiscal year, marking the third-straight quarter they have increased more than 80% year-over-year. Nike’s better-than-expected second quarter was due to the company’s digital efforts and growth in China. Nike has increasingly looked to increase its foothold in China, where it is seeing the most growth globally. Revenue in the region was up 24% to $2.3 billion. Full Story Fox Business (12/20)

Loco, Activision Blizzard to Host Call of Duty Mobile Tournament in India

Loco, the streaming platform owned by Indian digital entertainment company, Pocket Aces, has announced a partnership with Activision Blizzard to host a major Call of Duty Mobile tournament series. The event will consist of two tournaments, and an open qualification cup followed by a 16-team “pro” competition. Full Story Indian Express (12/21)

Korean Ministry of Culture, Sports and Tourism Estimates Son Heung-min’s “Economic Ripple Effect” at 2 Trillion Won

The Ministry of Culture, Sports and Tourism of Korea announced that the economic ripple effect of Son Heung-min was close to 2 trillion won ($1.8B). The value of Son Heung-min, one of Tottenham’s leading scorers, in the European football market was estimated to be 126.2 billion won ($114M). Full Story Tek Deeps (12/21)

Fuji Electric Joins Suzuki Cup as Official Supporter

Japanese electrical equipment company, Fuji Electric, has joined the AFF Suzuki Cup 2020 as an Official Supporter in the company’s first-ever partnership with South East Asia’s most prestigious football tournament. The deal was brokered by SPORTFIVE, the exclusive commercial partner of the AFF Suzuki Cup. As an Official Supporter, Fuji Electric will have the right to use the tournament event marks and official status across its marketing platforms, collateral, and merchandise. In addition, the brand will benefit from significant brand exposure across the region. Full Story Sports Business (12/21)

Australia’s Queensland Reds Partnered with Japanese Powerhouse Panasonic Wild Knights

The Queensland Rugby Union announced a bilateral alliance between the Queensland Reds and Japan’s Panasonic Wild Knights. Players and staff at the two clubs will undertake international exchanges and the Reds will travel to Japan next year to play Panasonic in a pre-season match. Full Story Queensland Reds (12/20)

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