Japan plans to ease entry restrictions for Olympic athletes; China’s eSports audience reaches 400 million; and an Australia mining company promotes its name change through a sports sponsorship. For these stories and more, check out the Red Phoenix Global Sports Update:

Japan to Make Special Allowance for Entry of Olympics Athletes

The Japanese government plans to allow foreign Olympic athletes and staff to enter the country,   outside of existing country restrictions. Although Japan bars travel from some countries due to COVID-19, Olympic athletes and staff will be allowed entry upon successfully testing negative for the virus. All athletes will also have to monitor their health for 14 days before entering Japan. Full Story Kyodo News (11/07)

China Expected to See over 400 Million eSports Gamers This Year 

Statistics show that China’s eSports market value surpassed 100 billion yuan ($14.9 billion) last year, and the number of the country’s eSports gamers is expected to exceed 400 million by years’ end. Brands have been looking to eSports competitions to reach young Chinese consumers. The 2020 League World Championship peaked at 3.8 million viewers, and the tournament had an average of over 2.6 million viewers with 14 million hours watched. Full Story China Daily (11/05)

Mining Company, Bravus, Highlights Name Change on North Queensland Cowboys Shirt Sleeves

Adani has marked the 10th anniversary of its operations in Australia by launching a new brand for its Townsville-based mining business, Bravus Mining & Resources. It will promote the name change through a shirt sleeve sponsorship of the North Queensland Cowboys National Rugby League club. Adani Mining commenced its partnership with the Cowboys as a sponsor of the Try for 5! Program in 2019 and the Adopt-a-School Program in 2020. Full Story Sports Business (11/05)

DAZN Partners with BetMGM in Boxing-Centric Sports Betting Partnership   

DAZN, one of the world’s most extensive sports streaming services, and BetMGM, a sports betting and gaming platform, announced a boxing-centric sports betting partnership. The partnership kicked off on November 7 with a highly anticipated night of boxing featuring 21-year-old undefeated sensation, Devin “The Dream” Haney, defending his WBC lightweight championship against former unified world champion, Yuriorkis Gamboa. The partnership will last through at least 12 marquee fights over the next 12 months. Full Story Front Office (11/06)

Barcelona Extends Rakuten Shirt Sponsorship for 2021/22 Season   

The Japanese e-commerce firm Rakuten will remain as FC Barcelona’s Main Global Partner and Global Innovation and Entertainment Partner. Its brand name will continue to appear on the front of the first team shirt in the 2021/22 season. The deal began in the 2017-18 season and is due to expire on June 30, 2021. Full Story Sports Pro Media (11/06)

NBA China Announced Partnership with Harves Entertainment 

NBA China and Harves Entertainment announced an official partnership at the China International Import Expo. The new agreement includes a multi-year commitment to develop mixed reality NBA-themed entertainment centers across China.  The company also announced a partnership with the Manchester United Football Club in 2019 to develop branded entertainment and experience centers across the country. Full Story Yutang Sports (11/07)

AC Milan Enter Esports with Qlash Partnership   

AC Milan has agreed to a partnership with leading eSports organization, QLASH, as the Italian football club enters the growing eSports industry for the first time. The deal will see the Serie A club compete in various events throughout the world of virtual gaming, under the name ‘AC MILAN QLASH.’ Full Story Sports Pro Media (11/02)

Nine Entertainment to Launch Stan Sports Streaming Service

Australian broadcaster, Nine Entertainment, is launching a premium sports streaming service, Stan Sports, after beating Foxtel to obtaining the rugby union broadcast rights. The launch will come as Nine and Stan confirm a multi-year contract with Rugby Australia worth an estimated $30 million annually. Nine is expected to air Wallabies Tests, the Rugby Championship, and one game a week of Super Rugby on its television network under the new deal. All other Super Rugby games, the Shute Shield and Hospital Cup, will sit behind a paywall on Stan. Full Story Sports Business (11/09)


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