Two Chinese streaming titans agree to a merger; LaLiga launches an online educational platform for Indian youth; and the Asian Football Confederation finds a Vietnamese media partner. For these stories and more, check out the Red Phoenix Global Sports Update:

China’s Live Game Streaming Firms Huya, DouYu to merge

Tencent’s proposed merger of Chinese live-streaming platforms, Huya and DouYu, was set into motion on Monday when both companies announced that they have entered into an agreement and plan of merger. Huya and DouYu together will control over 80% of the Chinese online gaming market. The merger is expected to close during the first half of 2021. Full Story Yahoo News (10/12)

IBM Makes Esports Entry with Multi-year Overwatch League Deal

IBM and the Overwatch League announced a multi-year deal to bring IBM’s cloud computing and artificial intelligence (AI) technology to eSports. A sponsorship component kicked off at this year’s 2020 Overwatch League Grand Finals, which took place October 8th to the 10th.  With the agreement, IBM becomes the official AI, cloud, and analytics sponsor of the Overwatch League. The deal covers the 2020 Grand Finals and the entirety of the 2021 and 2022 Overwatch League seasons. Full Story SportsPro Media (10/9)

LaLiga Football School Launches LaLiga Club Series for Young Aspirants Across India

Spain’s top division football league LaLiga has launched an online educational program in India for students at its football schools in the country. Normal activities at the schools have been halted due to the pandemic. Experts from LaLiga clubs will conduct technical and institutional session for students. Full Story Hindustan Times (10/9)

FPT Telecom Acquires Screening Rights for Major Asian Football Tournaments

The Asian Football Confederation (AFC) has agreed that Vietnamese’s telecommunications giant FPT Telecom will be their new media partner in Vietnam from 2021 to 2024. The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar, the AFC Asian Cup China 2023, the AFC U23 Asian Cup Finals 2022 and 2024, the AFC Champions League and the hugely popular AFC Cup from the 2021 season onwards. Full Story VN Explorer (10/12)

Sei Young Kim Wins 1st Major at Women’s PGA Championship

South Korean golfer, Sei Young Kim, claimed the first major title of her career at the Women’s PGA Championship, with a record-equaling final round. Kim, a 2016 Olympian, was runner-up at the 2015 KPMG Women’s PGA Championship and tied for second at the Evian Championship in 2018. Full Story US NEWS (10/11)

Snapchat Partners with Five Teams to Share behind-the-scenes Updates

Social media platform, Snapchat, has partnered with five Indian Premier League teams to share behind-the-scenes content with fans. The teams are Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Kings XI Punjab, and Chennai Super Kings. Snapchat engages with the IPL teams fans in a creative way through a collection of unique AR lenses. Full Story Catch News (10/8)

Korean Baseball League to Reopen Stadiums This Week

Korea’s KBO baseball league is reopening stadiums at up to 20% capacity this week. KBO stadiums had opened to fans in August but were shut again after an increase in COVID-19 cases in the country. Fans will undergo temperature checks at arena entrances and are required to wear masks while in stadiums. Fans will not be allowed to consume any food in their seats, and all cheering and singing will be banned. Full Story Yonhap News (10/11)

FIFA World Cup Named Most Marketable Property in Global Sports

The FIFA World Cup has been named as the world’s most marketable sports property, beating the likes of the NBA, the NFL, and the Summer Olympic Games. The rankings named “The World’s 50 Most Marketable Properties” powered by Sponsor Pulse’s weighted average index called the Opportunity Score. Metrics included engagement, momentum, excitement, favorability, purchase consideration, intensity, and passion. Full Story Sportspro Media (10/12)

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