A French soccer giant signs a multi-year partnership with a Chinese consumer electronics brand; an Indian digital sports platform agrees to a streaming rights deal with the MLB; and the 2020 Stanley Cup playoffs opening day becomes the most-watched in NHL history. For these stories and more, check out the Red Phoenix Global Sports Update:

PSG Agrees to Multi-year Global Deal with Hisense

China’s leading consumer electronics and home appliances manufacture Hisense announced a multi-year partnership with French soccer giant Paris Saint-German (PSG). The new global partnership is a part of the club’s Asian growth strategy. It aims to improve Hisense’s brand awareness by showcasing the brand at PSG’s home stadium and promote the club via digital and social channels. Hisense’s other global partners include the Red Bull Formula One racing team, the Australian Open, and the National Rugby League.

First Day of 2020 Stanley Cup Playoffs is NBC Sports’ Most-Watched on Record

The first day of the 2020 Stanley Cup Playoffs, which featured the Tampa Bay Lightning’s 3-2 five-overtime victory against the Columbus Blue Jackets, was NBC Sports’ most-watched first day in NHL playoffs history. The 6.5-hour long five-overtime game drew a 1.84 million peak audience at the end of the broadcasting, with an average Total Audience Delivery (TAD) of 689,000 viewers.

FanCode Partners with Major League Baseball in India

FanCode, the Indian digital sports platform and official NBA fantasy gaming partner in India, has reached a multi-year live-streaming deal with the MLB. This partnership marks the first baseball league to be live-streamed in India. Game highlights, fantasy research and tips, schedules, scores, and news features will be available in the FanCode app.

Tencent Proposes to Merge Douyu and Huya

China’s Esports giant Tencent sent a preliminary merger proposal to DouYu and Huya. The merger would add two large video streaming services to Tencent’s portfolio. DouYu, China’s largest live streaming site, had 158 million monthly active users (MAU) in Q1 2020. Huya, which is primarily a live Esports/gaming streaming company, had 151.3 million MAU. If the merger goes through, Tencent would become the largest game developer and streaming service in China, and the deal will create a $10 billion online giant with 300+ million MAU. The merger could also have substantial impacts on gaming and streaming across the globe.

Cap on K-League Crowds Set to Increase to 25% of Capacity

The South Korean football league will allow more fans to attend games, an increase from 10% to 25% of stadium capacity, beginning August 14th. The South Korean government has given the green light for stadiums to operate up to 30% capacity, but the league will limit attendance to 25% to ensure the safety of supporters. All fans need to follow strict health and safety protocols, with mask wearing and social distancing inside the stadium.

WNBA and Twitter Extend Live Streaming Deal

The WNBA has renewed its digital content partnership with Twitter to live stream 10 regular-season matches during the 2020 season. The matches will be aired internationally via the league’s official Twitter channel, as well as WNBA highlights and features throughout the season.

‘Fortnite’ Developer Epic Games Raises $1.78 billion

Video game giant Epic Games announced a $1.7 billion round of funding from existing shareholders. The new investment brings Epic’s equity valuation to $17.3 billion. The latest investment also includes a $250M strategic investment from Japan’s Sony Corporation last month.

PlayersTV Announces Six-time NBA All-Star Kyrie Irving As Investor

NBA All-Star Kyrie Irving of the Brooklyn Nets is the newest investor and executive of PlayersTV, the network dedicated to sports lifestyle and culture entertainment. PlayersTV also announced that Super Bowl Champion Travis Kelce of the Kansas City Chiefs, the Brooklyn Nets’ Deandre Jordan, the Sacramento Kings’ De’aaron Fox, and the Pittsburgh Steelers’ Will Allen, will round out the newest investors and partners in the collective of more than 25 professional athletes devoted to innovative programming.


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