In this Webinar with HiVE Japan, Red Phoenix and Former MLB Player Adam Jones discuss the success of the 2019 Rugby World Cup and the expectation of the 2020 Olympics, Japan had high hopes for the sports industry. Unfortunately, the effects of the COVID-19 pandemic have been felt in every sector, especially the sports industry. Fortunately, it gave rise to new opportunities that have allowed athletes, teams, and brands to overcome their geographic constraints and start to build a truly global sports environment. During this session, you will learn about the current state of sports and how brands are utilizing athletes and streamed events to capture new audiences, communicate directly with target audiences, and transition to an increasingly virtual world.