Adrian experienced many community outreach opportunities. Stops included the U.S. Consulate in Shanghai along with the American Chamber of Commerce in Beijing and the American Chamber of Commerce in Shanghai.
Adrian was able to interact with fans in a wide variety of events and had the opportunity to interact with some of his biggest Asian fans.
Adrian’s tour produced press from major U.S. and foreign news outlets including ProFootball Talk, Yahoo Sports, NBC Sports and NFL China.
Adrian’s trip to Asia included stops at world famous landmarks including The Great Wall of China and the Bund in Shanghai. Multi-national staff were able to provide and enhance Adrian’s cultural experience.
Adrian’s trip to Asia generated growth on all of his social media accounts including Weibo, Instagram & Twitter. Real-time content creation helped to maintain a steady flow of posts. Adrian gained over 4000 followers on Weibo throughout the duration of his trip, becoming the second most followed NFL player on the platform.