HOUSTON, TX – (July 1, 2019) – Washington Redskins running back and former NFL MVP Adrian Peterson recently concluded his first-ever Asia tour. Peterson appeared in three cities over the span of nine days, interacting with global fans, promoting American football, meeting with government officials and immersing in local cultures.
Up first was a stop in Tokyo, Japan, from June 21st to 22nd. The tour continued to China, visiting Beijing from June 23rd to 25th before culminating in Shanghai from June 26th to 29th.
Red Phoenix Entertainment, led by CEO Leif Rogers, served as host to Peterson throughout the trip, utilizing deep-rooted connections with Japanese and Chinese businesses and governments to coordinate the tour.
Headlining the trip was a day spent sightseeing and running sprints on the Great Wall of China. While on the Great Wall, Peterson met with hundreds of fans, tossing a football, discussing game strategy and learning about popular local sports.
“The fans were extremely welcoming,” Peterson said. “Their enthusiasm for football and sports in general made it clear that Japan and China would provide incredible environments to play an NFL game.”
Peterson also spread his football expertise during a youth football clinic in Kawasaki, Japan. There, he joined coaches and players from the X-League, Japan’s top American football league, to teach kids football fundamentals, tactics and sportsmanship.
The United States Consulate in Shanghai invited Peterson to their annual American Independence Day celebration, where Peterson served as a role model for the power of sports diplomacy between the U.S. and China.
During the tour, Peterson starred in interviews with the top sports media outlets in Japan and China, including Nippon TV, Tencent Sports, Ali Sports, Yutang Sports and NFL China. He discussed topics such as the future of football in Asia, reflections on his legendary career and transitioning into a global ambassador for the sport of football.
The trip was not limited to football, fans and politics, as Peterson spent hours brainstorming global marketing strategies with Japanese and Chinese brands. Peterson also joined NBA player Mo Bamba on an American Chamber of Commerce panel about sport marketing in China.
“It was awesome to set Peterson up with some of Asia’s most significant corporations to discuss his international personal brand strategy,” RPE CEO Leif Rogers said. “We are excited to help facilitate the growth of Peterson’s following in Asia moving forward.”
Additionally, Peterson immersed himself into the cultures of each city, eating local food, visiting historical sites, and attending sporting events. Some highlights were meeting U.S. troops at the Yokosuka Naval base, touring Tiananmen Square and Shanghai’s Bund district, and supporting the Yomiuri Giants baseball team in Tokyo.
Adrian Peterson and Red Phoenix Team attend Independence Day Celebration with US Consulate General in Shanghai
Adrian Peterson passes the ball to Toru Sano, the director of development of Nippon Television
Adrian Peterson takes time to sign autographs for players on the Nihon University Phoenix Football Team
Adrian Peterson gives pointers to the Nihon University Phoenix Football Team
AD gives words of encouragement at the Honmono Cross Camp
Discussing the Adrian and Ashley Peterson Family Foundation at the American Chamber of Commerce
Adrian Peterson Interview with Tencent Sports
Red Phoenix Co-Founders with Dwyane Wade and Adrian Peterson at a Li-Ning Event
About Red Phoenix Entertainment
RPE is a global agency, based in Houston, Texas, dedicated to connecting the American sports and entertainment industries with emerging global markets. RPE bridges American athletes, sport organizations and entertainers with global companies in order to expand sponsorships, branding and market presence.
About Adrian Peterson
Adrian Peterson is a running back for the Washington Redskins of the National Football League. Peterson is a seven-time Pro Bowler and four-time first-team All-Pro. He won NFL Offensive Rookie of the Year in 2007 and won the league’s most prestigious honor, Most Valuable Player, in 2012. His 12-year career has included stints on four teams: Minnesota Vikings, New Orleans Saints, Arizona Cardinals and Washington Redskins. In March 2019, he signed a two-year contract to remain in Washington.